"Bringing Insects to Market: How Chapul Created an Entirely New Food Category
- Tuesday, February 24, 2015 at 6:15pm
- Reid Hall - view map
Patrick Crowley will be the MSU Jake Jabs College of Business & Entrepreneurship (JJCBE)'s Spring Entrepreneur-in-Residence. He is the founder of Chapul and the creator of the original cricket-based Chapul energy bar.
Pat will give a free public lecture on Tuesday, February 24 at 6:15 pm in Reid Hall 108. Presentation topic: ""Bringing Insects to Market: How Chapul Created an Entirely New Food Category."
Chapul started with only an $8,000 investment and raised $16,000 on Kickstarter (after setting a goal of $10,000). Last year, Pat pitched Chapul on Shark Tank and garnered a $50,000 investment from Mark Cuban for a share of the company.
Pat's career path has taken him from surf guide, to whitewater rafting guide, to hydrologist, to now insect-eating entrepreneur, all driven for his passion to ensure a more sustainable water future.
After a year of hitchhiking through Mexico and Central America, he returned to the US and received a M.S. in Watershed Hydrology, intending to use his education towards solving global water dilemmas he witnessed in his travels. His concern for our water future here at home increased as he observed the disproportionate rate of water consumption vs. availability. His early career path focused on agricultural water conservation, the largest global consumer of freshwater resources. After having worked for public water-planning agencies, Pat decided to address the issue from the consumer level, when he co-founded Chapul in 2012. His mission now is to introduce insects into Western cuisine as a more water-resource efficient form of food. The intent is to create a consumer demand that will drive changes at the agricultural level towards a more sustainable food system.
- Linda Ward