R/GA Public Presentation: Making and Marketing Brands in a Connected World
- Thursday, March 19, 2015 from 6:15pm to 7:00pm
- Gaines Hall, 101 - view map
The Jake Jabs College of Business &Entrepreneurship (JJCBE) is pleased to announce that the award-winning interactive agency R/GA will return to the MSU campus to speak on Thursday, March 19, at 6:15 p.m. in Gaines Hall room 101.
The three speakers represent a mix of R/GA’s Data Visualization and Prototyping Teams at R/GA. Marc Maleh is the managing director, Michael Piccuirro is the technical director, and Shu Zheng Li serves as creative director. Their talk, “Making and Marketing Brands in a Connected World,” is free and open to the public.
During their public talk, the team will discuss how it’s not easy marketing brands in today’s always-on, highly distracted world. They will address how to truly engage customers and how to think beyond splashy ad campaigns. The speakers will talk about how they have taken their expertise in working with brands like Nike, Samsung, and Google to turn Internet of Things (IoT) startups in the R/GA Accelerator into truly marketable brands.
The Internet of Things is a proposed development of the Internet in which everyday objects have network connectivity, allowing those objects to send and receive data. The R/GA Accelerator is an immersive, mentor-driven program that helps startups build businesses and brands that can scale.
In addition, R/GA recruiters will be on campus interviewing potential student candidates across business, engineering and design for its summer internship programs. A handful of MSU students were able to participate in their internship program last year, and a marketing student secured a full-time position in NYC with R/GA. Interested students are encouraged to attend the talk on Thursday evening and learn more about the company’s work.
About the company:
R/GA, the company for the connected age, develops products, services and communications that transform brands. Founded in 1977 as a pioneer in computer-assisted filmmaking and special-effects, the agency has always been at the intersection of technology, design and marketing with work spanning web, mobile, social, retail and e-commerce, product innovation, brand development, and business consulting. R/GA has more than 1,400 employees globally with offices across the United States, Europe, South America, and Asia-Pacific.
Throughout its history, R/GA has received the industry's highest honors, including a technical Academy Award. Adweek named R/GA the "Digital Agency of the Decade" and the agency's Nike work was named by Adweek as the "Campaign of the Decade." The agency was named as Advertising Age's Agency of the Year in 2015 as well as Adweek's 2014 "Digital Agency of the Year," which it has won more than six times, including in 2014. R/GA has also received top awards at the industry's most prestigious award shows for a range of interactive work.
The team coming to Bozeman hails from R/GA’s Data Visualization Team and Prototype Studio in New York City. Team members include those who’ve worked on cutting-edge projects for Google Glass and the Nike FuelBand. The team also helped build an app for the NYC bike share program, which allowed bike riders to use Google Glass headsets for real-time feedback to find available bike ports, navigate the city and remind riders to return borrowed bikes on time.
- College of Business