Guerrilla Advertising Exhibition 2015
- Thursday, June 11, 2015 from 5:00pm to 7:00pm
- Cheever Hall, DSEL Lab (Cheever 102) - view map
The concept of guerrilla marketing was invented as an unconventional system of promotion that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral.
In a "down" economy, marketing budgets dwindle to next to nothing. Guerrilla "ads" are designed to get maximum results from minimal resources. Students with smart, yet strikingly executed, low-budget campaigns in their portfolios will have a competitive edge in the job market.
Students from the Guerrilla Advertising class last year earned Eight ADDY awards and Two BEST IN SHOW awards from the American Advertising Federation.
Come see what will be sure to be future award-winning work in the competition next year!
- School of Art