Montana State University

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Fall 2012 Entrepreneur-in-Residence Presentation

Thursday, October 18, 2012, from 5:00pm to 6:00pm
Reid Hall, Room 108

Ruff's presentation will answer key questions about starting and building new businesses in America's Heartland including: Why start a new business now? Why here? What do new businesses mean for the Montana economy and for me? Is there a real opportunity outside Silicon Valley and what are their secrets? What is a White Space market opportunity and why should I care? and, "How do I grow my current business today?

He is the founder of White Space Strategy, a market and business strategy consulting firm that has provided counsel to more than 200 client organizations since 1996. Prior to that, Ruff built consulting practices for several leading firms in the Silicon Valley. He has been consulting for high-tech companies and industry leaders since 1987 when he joined Booz & Co. a leading worldwide consultancy after 13 years in sales and marketing management at HP. His clients have included American Express, IBM, Hewlett Packard, Adobe, Oracle and Apple as well as hundreds of start-ups and new businesses in a broad range of industries.

Ruff earned a B.S.E.E from the University of Virginia and an M.B.A in international management and finance from New York University.

For more information about this event, or the Entrepreneur-in-Residence program, please contact Scott Bryant at or 406-994-6191.

For questions regarding this event, please contact:

Audrey Lee