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MSU and Bobcat Athletics to unveil new suite of athletic logos

Wednesday, April 17, 2013 at 1:30pm
Bobcat Stadium

Montana State University and Bobcat Athletics will unveil its new suite of athletic logos at a press conference set for 1:30 p.m. Wednesday, April 17, in the Stadium Club at Bobcat Stadium. The event is free and open to the public.

The logos will be the first new logos at Montana State since 2004.  

"Our coaches and student-athletes are enjoying an era of tremendous and dynamic success, and we want our logo and marks to reflect this," said MSU Director of Athletics Peter Fields. "Our new logo captures a feeling of action while staying true to what was originally called the Aggie spirit when this school adopted the Bobcat nickname nearly a century ago. Campus leaders then cited a blending of tradition with action, and that's what we think we captured."

MSU captured the 2011-12 Big Sky Conference Presidents Cup, given to the top team in the league in combined athletic and academic performance, and has won three straight league football titles. The attention accompanying that success, particularly in television exposure and attendance increases, created the opportunity for a new look, Fields said.

"We see these new identity elements as an investment in the program, and they are truly unique to Montana State University and Bobcat Athletics," Fields said.

People interested in merchandise bearing the new mark can find it at the MSU Bookstore, Universal Athletic and Shirt Works.  

In addition to the new logo, word marks and a modernized 'M' are part of the re-branding effort. The entire package will be introduced at the press conference by Fields and MSU President Waded Cruzado. Bobcat coaches also will be in attendance.