Montana State University

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Guerrilla Advertising Exhibition

Friday, July 12, 2013, from 5:00pm to 7:00pm
Haynes Hall, Room 135

The GDSN 378 Guerrilla Advertising course has an Open House/Exhibition this Friday, July 12 from 5-7pm.

The concept of guerrilla marketing was invented as an unconventional system of promotion that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. 

Location: MSU School of Art, Haynes Hall 135 (downstairs printmaking area).

Refreshments and guerrilla party favors will be provided.